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How Harley-Davidson Is Killing Itself

The company spent half a century cultivating an image that’s failing to attract new buyers. Harley-Davidson is floundering. The company never really recovered after the Great Recession of 2008, repeatedly failing to attract new, younger buyers. And as the economy sours again, Harley still can’t seem to get off the …

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The saying goes, four wheels move the body, but two wheels move the soul. House of Harley-Davidson president, Jeff Binkert, couldn’t agree more

MILWAUKEE — The saying goes, four wheels move the body, but two wheels move the soul. House of Harley-Davidson president, Jeff Binkert, couldn’t agree more. “It’s the original social network right, it goes back to 1903, and the brand has survived many things over the last 117 years,” says Binkert. …

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Harley Davidson is revamping it’s goals amid terrible sales

Harley-Davidson’s (Harley) 2020 Q1 financial report shows that the moto manufacturer continues on hard times.  For the full first quarter, U.S. retails sales fell 15.5% year over year.  It’s U.S. heavyweight motorcycle market share fell 2.2 percentage points to fall to 48.9%. Internationally, the story is even worse.  International retail …

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20 Cool Facts About Harley-Davidson Most Americans Don’t Know

Although Honda and Yamaha lead the pack worldwide as motorcycle manufacturers, Harley-Davidson has successfully carved a niche for themselves that is completely different from the rest. Even through countless hard times and record drops in sales, the Harley-Davidson name has survived, and is the most recognized American motorcycle brand. Harley-Davidson …

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